Rebrand - Engenuity

Engenuity was struggling to achieve recognition for its brands in its core modelling, simulation and human machine interface markets. Its existing brand lacked specificity and relevance, and the company had a low profile in its core trade press. With a new look, a clear brand roadmap, a coordinated public-, investor-, and analyst-relations campaign, and a strong focus on web and social media, Engenuity took control of its public image and achieved its core strategic goals.