Company Launch - Presagis

Four businesses and over 30 product brands needed to come together to create one new company. Developing a cohesive, intelligent, and memorable brand was critical to efficiently communicate the story of Presagis. Moreover, launching a brand in the modelling & simulation market - a market that tends towards the known and proven - required a nuanced approach that combined the heritage of the founding businesses with the forward vision of this exciting new company. Focus was placed on customer outreach, trade press relations, rigorous online brand building, and a high-level of 'market transparency' via blogs, bylines and online forums.